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P008 → 826 Mash Potatotory
The Mash Potatotory was a creative branding project that was built around a imaginary tutoring center in Boise Idhao. I created the Brand System around Idaho potatos and their scientific aspects. I wanted to enovoke the feeling of imagination and endless possibilities through mad science and creation. In this brand system there are store front, packaging, and merchandise mock ups.
Learning about the many different components that conist in a brand system helped me gain futher insight in the large pool of possibilities that is graphic design. Packaging was definitely the most riveting part of this project and it really made me thing about 3D oppurtunities and how to play more with that idea.