P008 → 826 Brand System
Role: Independently building a brand system
Tools: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Figma
Deliverables: Full brand identity system
The goal was to create a brand identity built around an 826 tutoring centerThe 826 Mash Potatotory is a brand system that encourages children to bring their craziest ideas to life. Using potatoes to fuel your creativity anything is possible here.
My audience is students who need tutoring and a specific environment they can thrive inThe research I conducted was all about the state of Idaho and a deep dive in understanding 826 tutoring centers. I did a full audit of everything Idaho is known and recognized for so I could cater the theme to something that fits the state.
The process began with a mood board, moved to style frames. I sketched all my design components in Adobe Illustrator and then built out most of the brand system in Adobe InDesign and Adobe Photoshop.
I learned that it’s important to explore all possibilities when creating a brand system and that being flexible can help pull an entire brand system together.